Archive for May, 2008

Widgets: Strategies and Effectiveness

Tonight my colleagues and I will be attending the iMarketers event, Widgets: Strategies and Effectiveness, at the University of San Diego. The event will bring together interactive marketers and companies in San Diego to uncover how widgets work and how companies can optimize their marketing efforts through web, mobile, and desktop widgets.


  • Alex Funk, digital-telepathy, Part I Widget 101
  • Larry Marine, Intuitive Design, Part II Which Widgets Work

I’m looking forward to understanding what people understand and don’t understand about widgets as well as getting to know my peers in SD. Hope to see you there.


May 28, 2008 at 5:16 pm Leave a comment

UPDATE: Polyvore Video Tutorials

I received a lot of questions from friends about Polyvore (see previous post here). They didn’t understand the concept or how to create a set with Polyvore.

So instead of making you read, I’m going to share two videos that show you how to use Polyvore. I found these videos on Polyvore’s site here and here.

Watch how you can create sets composed of individual images using an easy to use, drag and drop editor. After you have created a set, you can publish and share it with your friends and the Polyvore community.

Vodpod videos no longer available.

more about “Help – Polyvore“, posted with vodpod

The Clipper easily lets you import items from other websites into Polyvore.

Vodpod videos no longer available.

more about “Update on Polyvore“, posted with vodpod

I hope this helps – if you have any other questions, please leave a comment.

(Video Credit: Polyvore)

May 27, 2008 at 6:03 pm 3 comments

Brand Tags

I stumbled across the brand builder blog and got hooked into the brand tags by Noah Brier.

The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. 760,000+ tags and counting

May 26, 2008 at 11:00 am 2 comments

Polyvore – A Revolution in Online Shopping

Polyvore is an amazing website that’s revolutionizing the way we shop online. Their web-based application is user-friendly making it easy for you to import images from any online store and create a virtual ensemble in your browser. Each item used within a set will link back to the online store where it’s available for purchase. This makes it easy for you to track where you found the item or if you’re like me, discover new retailers from sets created by other Polyvore addicts.

One you publish a set, you can share it with your friends online to get their opinions. You can even print it out as a shopping guide or save your sets as a part of your fashion wish-list (that’s what I do).

Here’s a favorite of mine by Meg:

For an interesting post on how retailers can leverage Polyvore’s platform, read “Why should retailers pay more attention to social shopping on Polyvore?” by Sarah Simmons.

A couple of improvements I’d like to see on Polyvore is 1) the ability to move the clipper box when adding tags – it appears in the upper right hand corner and blocks my view of the products details. And 2) enable right-click so instead of having to go to my toolbar, I can right click an image directly to Polyvore.

May 25, 2008 at 10:24 pm 6 comments

Crash Course in Social Media

What exactly is social media and how does it affect you and your company?

One place I’ve found to be helpful on the topic was They have over 30,000 results on social media.

Here are three presentations that helped me understand what social media is and how to benefit from it.

All presentations can be found at

Also, if you come across another presentation that can help explain the social media landscape, please post a link here.

Crucial Conversations in Social Media

Introduction to Social Media

Social Media Strategy

May 25, 2008 at 3:53 am Leave a comment

Stephanie’s Portrait of Brands in a Day

Jane created an awesome visual of how she interacts with brands from the moment she wakes up to when she finally hits the sheets.

Here’s how my average day looks like:

May 24, 2008 at 11:07 pm 5 comments

Grab a Gravatar

Gravatars are showing up on blogs everywhere and for good reason.

A gravatar, or globally recognized avatar, is quite simply an avatar image that follows you from weblog to weblog appearing beside your name when you comment on gravatar enabled sites. Avatars help identify your posts on web forums, so why not on weblogs?

3 Reasons To Get a Gravatar

  1. Get noticed. Avatars help others easily identify your posts in forums. With Gravatar, you can apply the same exact principle when you comment on Gravatar enabled sites. I’ve already clicked on several Gravatars which led me to discover new blogs to add to my Google reader.
  2. Consistency. Use the same avatar on blogs, forums, Flickr, or any other social medium you use and people are bound to recognize you.
  3. Multiple personalities welcomed. Got multiple emails? Don’t want to be stuck with the same avatar? You’re in luck. Gravatar lets you manage multiple email accounts and avatars.
  4. It’s Easy. You can have your Gravatar in just seconds. All you need is an email address and it’s FREE. Easily upload your image and crop to fit the avatar size. That’s it! You’re done.
  5. Other Platforms Support it. Disqus and SezWho also support Gravatars.

So what are you waiting for? Get yours now!

May 23, 2008 at 6:05 am Leave a comment

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The opinions blogged herein represent only those of Stephanie Gulley and do not reflect those of her employer, persons or companies mentioned herein, or anyone else.

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